Case Study: Ecoplastile

Services: Marketing Research, Strategy Recommendations, Brand Positioning SupportIndustry: Sustainability / Building MaterialsTimeline: 4-week consulting sprint

Overview

Through Project Everest Ventures’ Virtual Impact Program, Luminary Marketing contributed to a four-week consulting engagement supporting Ecoplastile to optimise their marketing efforts. The project focused on research-led insights and strategic recommendations to strengthen brand positioning and improve outreach.

The Challenge

Ecoplastile required clearer marketing direction to better communicate value, sharpen positioning, and support more effective outreach—without wasting effort on tactics that didn’t align with the target audience or purchasing process.

Objectives

• Conduct in-depth research to identify audience, market, and positioning opportunities

• Translate findings into practical, high-impact strategic recommendations

• Deliver a professional consultancy report and presentation for implementation

What Was Delivered

1) Research & Insight Development

• Gathered and interpreted data to identify marketing opportunities and barriers

• Synthesised findings into actionable insights that informed strategic direction

2) Strategy & Positioning Recommendations

• Provided recommendations to strengthen brand positioning and clarify messaging

• Outlined outreach improvements to support more effective communication and engagement

3) Project Leadership & Delivery Management

• Led daily meetings to set objectives, assign actions, and maintain momentum

• Built timelines, milestones, and resource allocation to ensure on-time delivery

• Coordinated with stakeholders and team members to maintain clear communication

• Produced and designed polished consultancy documents aligned with professional standard

• Supported a six-person team through to completion of the final consultancy report and presentation

Outcome

The engagement concluded with a comprehensive consultancy report and presentation delivered to Ecoplastile, providing clear, research-backed recommendations to improve brand positioning and outreach. The project demonstrated Luminary Marketing’s strength in turning research into practical strategy—delivered with strong project management and professional communication.

Capabilities Highlighted

Research & analysis, strategic thinking, brand positioning, stakeholder communication, team leadership, project planning, and high-quality document design.